How E-commerce can reduce cycle time, improve emloyees' empowerment, and facilitate customer support?

Nowadays, E-commerce brings many benefits to consumers, as well as sellers or service providers. We discuss cycle time reduction, empowerment, and customer support in this topic.

Reduce cycle time: “Cycle time” here means the time from receiving customers’ orders until delivering goods and services to customers, and receiving payment from customers. E-commerce can eliminate few steps in business processing, such as withdrawing money from bank, making payment at counter (waste more time if you need to queue up). It not only benefits customers, but also benefits sellers as time saving is economic saving for the organization. Besides, digital products save more cost as those products can be delivered through Internet.

Improve employees’ empowerment: Employees have more authority and power to make decision through E-commerce. It provides more information to employees as there is greater access to the information needed. Empowerment can motivate employees to perform better in their job, more efficient to achieve the organizational goals.

Facilitate customer support: We can view and shop online 24 hours a day, all year round. Most websites will update new products, but they also will keep information of their previous products. This information makes customers more understand about those products. Besides, E-commerce also allows customers to interact with sellers, as well as interact with other customers. They can share opinion and experiences through the website, such as forum and feedback. Another interested facility of E-commerce is self-customized products. Nike lets customers personalize their sports shoes through the website. Customers will be happier and more enjoyable online shopping. Other examples of self-customization are Dell, Jaguar, and etc.