Corporate Blogging: A new marketing communication tool for companies.

A corporate blog is not new to the corporate world anymore. Most of the companies publish and use the blogs either external or internal. An internal blog, usually publish in the intranet of the organization that it can be viewed by any employees, whereas, the external blogs is a publicly weblog where others can share their views.

For a large organization and even small companies, blog is a good communication vehicle. This is because it is impossible to share the information of the company with each and every employee. Besides, the companies use the blog to provide the information for consumers such as the directions on how to use the products.

Lat Long Blog, a blog which cover Google Earth, Google Maps, Local and Google APIs is launched by Google. It will discuss efforts by Google to map the “geoweb”.

Blog can be the best way for sharing the information and knowledge with the companies. Furthermore, the consumer can be easily to inform when there is new product and it is also the way to get the feedback from the consumer.

Blog also has its disadvantages too. Blog is easy to start but it is difficult to maintain. The company must always update their blogs, updating the blogs may sometimes need more time. Whether external or internal blogs, some of the employers will worry about the security which may cause the loss of the company confidentiality.